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Important information about IQOS


PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes.

  1. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.

  2. Minors should not use tobacco or nicotine in any form.

  3. PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.

  4. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not alternatives to quitting and are not designed as cessation aids.

  5. PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a better choice than continuing to smoke.

  6. We support our adult smoke-free product users in their journey to full conversion through education and guidance.

  7. For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently.

  8. We inform consumers of all relevant safety information about our smoke-free products.

Safety Warnings & Instructions

Tobacco and Nicotine


  • HEETS Tobacco sticks used with IQOS™ contain nicotine, which is addictive.

  • IQOS is not risk-free. The best way to reduce tobacco- and nicotine-related health risks is to quit tobacco and nicotine use altogether.

  • Some users of nicotine-containing products may experience abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting.

  • Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures.

  • Nicotine-containing products should not be used during pregnancy or while breast-feeding. If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.

  • Stopping smoking or switching to IQOS and their respective HEETS tobacco sticks may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole).

  • If you have questions about whether you should use IQOS given an existing health condition, consult a health care professional.

Use of HEETS tobacco sticks

  • Only use: IQOS 3 DUO™ or earlier generation devices with HEETS™ tobacco sticks

  • Never use IQOS devices with a cigarette or similar products. Doing so may cause injury

  • Do not modify HEETS sticks in any way or add any substance to HEETS sticks. Doing so may result in injury.


Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in the Netherlands who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.