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This website contains information about Philip Morris International smoke-free products, which are exclusively for adults in Netherlands who would otherwise continue to smoke or use other nicotine products. Smoke-free products are not an alternative to quitting and are not designed as cessation aids. Smoke-free products are not risk free and provide nicotine, which is addictive. Please visit the Important Information page for additional risk information.


Insert your tobacco stick into the IQOS device, making sure the logo is face up. If correctly inserted, the logo will remain visible when you push down gently.
The taste of IQOS is different from cigarettes because tobacco is heated rather than burned.
Tobacco sticks are designed for the same duration and number of puffs as cigarettes.
Tobacco sticks are designed specifically for IQOS devices. They have an optimal length, diameter and design for the IQOS Holder.
Yes, tobacco sticks contain nicotine, which is addictive. Nicotine is naturally present in the tobacco used in tobacco sticks. It is released in the vapor that is generated during the IQOS usage.
You should not use the same tobacco stick twice and should dispose of your used sticks properly. Additionally, partially-finished sticks should not be re-used.
Please follow the below recommendation in order to preserve the freshness of your tobacco sticks:

• Do not store tobacco sticks in direct sunlight.
• Do not expose tobacco sticks to excessive heat or dryness.
• Do to expose tobacco sticks to strong odors.
• Do not expose tobacco sticks to humid weather conditions.
When you’ve enjoyed your tobacco experience, dispose of the sticks once it has cooled off according to your local waste disposal regulations.
TEREA sticks contain a metal heating element coated with stainless steel, that heats the tobacco from within. HEETS sticks do not contain this heating element inside the stick, as the heating element sits inside the IQOS device. TEREA sticks can only be used together with the IQOS ILUMA devices series and cannot be used with the previous generations of IQOS devices (IQOS ORIGINALS, IQOS 3, IQOS 3 Duo, IQOS 2.4, IQOS 2.4+ and IQOS Multi.
TEREA sticks are designed to be used only with IQOS ILUMA, so don’t try and use TEREA sticks with bladed IQOS devices because it might get damaged. That’s because the new SMARTCORE INDUCTION SYSTEM™ has no blade in the holder. Instead, a metal heating element sits inside the TEREA stick. You will not be able to enjoy TEREA stick with IQOS 3 DUO blade technology.
Actually, nothing. The device simply won’t start. IQOS ILUMA is designed to start only when it detects that a TEREA stick has been inserted into it. However you should never try to insert a HEETS stick into an IQOS ILUMA device as they are designed for previous generation IQOS devices.
Used tobacco sticks have two indicators that tell you if they’ve been used. The paper around the filter is slightly creased, and there will be a slight tobacco vapor stain on the paper. We recommend you dispose of the stick immediately after use to avoid any confusion. Another way to avoid reusing a TEREA stick is by placing it back in the pack upside-down. When you select your TEREA stick check that the wavy line is visible.
TEREA tobacco sticks are designed to be used only with IQOS ILUMA devices that have SMARTCORE INDUCTION SYSTEM, which uses a metal heating element coated with stainless steel and placed inside a TEREA tobacco stick for heating of tobacco.

TEREA tobacco sticks should be kept out of reach of children and pets at all times and should not be taken apart, as the metal heating element has sharp edges. Swallowed TEREA tobacco sticks can cause serious injury to internal organs due to the presence of this metal heating element. If TEREA tobacco sticks are swallowed, seek medical attention immediately. Always dispose of TEREA tobacco sticks immediately after use according to local waste disposal regulations.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.