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This website is intended only for users of nicotine or tobacco products who are over 18.

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This website contains information about Philip Morris International smoke-free products, which are exclusively for adults in Netherlands who would otherwise continue to smoke or use other nicotine products. Smoke-free products are not an alternative to quitting and are not designed as cessation aids. Smoke-free products are not risk free and provide nicotine, which is addictive. Please visit the Important Information page for additional risk information.


IQOS is a new way of experiencing real tobacco. IQOS uses an innovative heating system that heats the tobacco to controlled temperatures below 350°C. This releases a nicotine containing vapor without actually burning the tobacco. The result is less smell, no fire and no ash.

IQOS and HEETS tobacco sticks are not for minors. Please refer to Important Information section for details.
No. IQOS is not a smoking cessation device or intended as a device to quit smoking. If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether.
No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapour that is what you see when using IQOS.
While burning a cigarette, tobacco reaches a temperature of over 800°C at the tip of the cigarette, IQOS heats the tobacco to temperatures below 350°C without burning it.
Cigarettes cannot be used with IQOS as the device was not designed to be used with cigarettes.
IQOS does not vaporize liquid containing nicotine. Instead, IQOS contains real tobacco. Through a new technology that heats the tobacco instead of burning it, IQOS generates an aerosol.
For any assistance, please, contact our Customer Care:

By phone: 0800 9900000 - Everyday from 10AM to 7PM.

By email:

Twitter Support: @iqos_support_nl
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.